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The traveler journey can often be a fragmented one as travelers turn to a variety of sources to plan their trips. By making a few changes, travel and tourism marketers can ensure that their website is one of the most relevant sources out there.
This sponsored content was created in collaboration with a Skift partner.
Today, we’re publishing a new eBook by CrowdRiff, “Keeping Tourism Websites Relevant in 2019,” which explores how destination marketing organizations can transform their websites into relevant, authentic travel resources.
According to Clayton Reid, CEO of MMGY Global, a typical traveler visits 34 websites over 8.5 sessions to plan and book their trip –– this doesn’t even factor in the number of apps and social networks out there. Due to a number of factors, travel and tourism websites are overlooked. These sites often lack the modern visual elements travelers can easily find on social media, only include well-known tourist spots, or lack the information travelers want and need. Sometimes, travelers simply don’t know these tourism websites even exist.
Fortunately, there are a few easy changes travel and tourism brands can make to ensure their websites are relevant sources for today’s travelers and help brand them as authorities for their destinations.
This eBook looks at:
- Traveler behavior and buying trends worth paying attention to
- Seven reasons why travelers are ignoring tourism websites
- Seven solutions for how tourism brands can solve these issues
- Three bonus tips for how tourism brands can take their website even further
This content was created collaboratively by CrowdRiff and Skift’s branded content studio, SkiftX.
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Tags: CrowdRiff, destination marketing, digital, ebook