Skift Take
Ethiopia is slowly making its name in luxury tourism. The question is how fast will the rate of change be?
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
Ethiopia has got a lot going for it in terms of luxury tourism. It’s a beautiful country with amazing food, but part of what makes it special, according to Skift contributor Samantha Shankman, is its unfamiliarity to most tourists.
This is the currency that high-end travelers trade in these days. It’s not about the exclusive hotels and swanky restaurants. It’s going to a place where none of your friends and colleagues have been.
Ethiopia certainly hits the spot, but it is changing. Those in charge of its tourism industry have a responsibility to make sure it develops in the right way for the people living there.
For feedback or news tips, reach out via email at [email protected] or tweet me @paddywhyte.
— Patrick Whyte, Europe Editor
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Skift Europe Editor Patrick Whyte [[email protected]] curates the New Luxury newsletter. Skift emails the newsletter every Tuesday.
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Tags: africa, ethiopia, luxury
Photo credit: Hara Langano Lodge, in Oromia, Ethiopia. The country is slowly opening up to luxury tourism. Ninara / Flickr